Pitch and presentation

First iteration pitch
The first pitch was held on 22/07/2021, 3 days after the first proposal was sent to the client

All clients involved in 4HER project and all team members participated on the pitch (recorded with client's consent), with Quyen as the secretary writing the meeting recap of the pitch and the rest presenting.

Some screenshots from the first pitch



Client's feedback
Good points that 4HER achieved: Well-rounded proposal with appropriate concept based on the HER Health campaign

Suggestion for improvement:


 * Adjust the story line for nutrition care: The new story was updated is about a productive and hard-working female worker who are flashing back about old days when she was so exhausted and tired because of not paying attention on her health and not equipped enough information about food, workout, nutrition, etc . After a session with PHE about Nutrition Care, she getting better and got influenced. Afterward, in order to spread the spirit of LIFE ( improve the quality of life for workers ), she decide to become one of the PHE member that will help other female workers become better.   (refer to Storyboard to see the change in storyline)


 * Adjust the character (blue worker uniform and signature pink t-shirt of PHE)

Additional requirement
Beside the two videos with Vietnamese narration, client suggested that the team could produce one more version with English, so that it can be sharing widely to other countries under HERproject. However, due to the timeline and workload, 4HER team did negotiate with client and shift this requirement to Priority 2 (See Project execution for priority levels)

Client would also like to have printed and digital version of the flipchart - Contraceptive method (printed flipchart/digital flipchart); Nutrition Care (printed flipchart/digital flipchart). This digital version is the first time LIFE Center experiment with this type of media, with the purpose of more widely distribution to as many workers as possible. Due to time limits, 4HER team also negotiated with client and shift this requirement to Priority 2 in later stage of the project (after the first approval of video script)

Midway feedback session (18th August 2021)
On 18/08, our team have an emergency pitch ( Video of Pitch ) as Mr.Tan requested in order to talk about package ( Video and Flipchart ) that we already sent on 13/08. After pitching whole package and explain the reason we did it that way, client gave us lots of feedback which strongly surprised us. Through out the project, we kept updated weekly ( and update every stage that we've finished ) with client, everything went so smooth that we kept thinking that the products were good enough so we already started to work on the 2nd package ( other half of the project - Nutrition ). But with feedback from Mr. Phong, our products seem like need a huge shift. For clearer information about this shift, refer to MIDWAY REVERSE BRIEF


 * About Video : Our art style were disapproved, change from education video into marketing video, the script need to be changed, voice over need to re-do according to script changing, the text in video need to be reduced, more annimation need to be added, reduce the length of video.
 * About Flipchart : Re-do the cover into straightfoward, each image page need to fully illustrated the method instead of using 3D elements.

With that big change, our project will no longer being the same as the First proposal, but luckily, Mr. Phong and Mr. Tan offer us new way to solve this problem is only focusing on Contraception methods project and trying to polish it to be more commercial and eye-catching rather than just a education video and flipchart. Recording of the feedback session can be found here (recorded with client's consent)

First milestone presentation (19th August 2021)
The presentation went smoothly and the client did not comment much (since all the feedback was detailed in an urgent meeting a day before). The team was complimented on the hard work and for creatively put together a physical of the flipchart (thanks to Jay's effort)

The pdf slides used in the pitch can be found here.

What's more, the team is the only team who had all members' camera on to get a good professional impression with client's and Patrice. 4HER is also of one few teams who let all members actively present in 10 minutes.

Second iteration pitch (25th August 2021)
The team had worked really hard within 1 week, especially our Team manager Uyen ( She had to rearraged almost everything from timeline, riskform, script, etc ) in order to deliver the final pitch on 25th August ( For more detail, please check 4HER Project Proposal ), the pitch went smoothly and the client happily approved on our new changes which made our team feel so great and ready to continue working on the project.