"Contraception methods" package (CM)

The "Contraception methods" package was originally the first half of the project execution, but then was shifted into the main and and only focus of the project with 2 iterations.

The first iteration was executed from 22th July to 18th August.

The second iteration was executed from 20th August to 13th September.

1st iteration

 * 02 training video with Vietnamese narration (P1) - both topics
 * 02 printed flipchart (P1) - both topics
 * 02 training video with Vietnamese narration and English subtitle (P2) - both topics
 * 02 digital flipchart (P2) - both topics
 * 02 English version of the videos (P3)

2nd iteration

 * 01 training video with Vietnamese narration (P1) - Contraception Methods (renewed visual and storyline)
 * 01 printed flipchart (P1) - Contraception Methods (renewed visual and text layout)
 * 01 training video with Vietnamese narration and English subtitle (P2) - Contraception Methods (renewed visual and storyline)
 * 01 printed flipchart (P2) - Nutrition Care
 * 01 training video (P3) - Nutrition Care

CM Training video
Refer to CM training video for details of task and stages of design.

1st iteration
In summary, the training video is a 10-mins long video introducing 8 birth control methods. The video feature 3d graphics with visual and written description of each method, and a simple storyline of a young worker lady who fears of having too many kids, but is then introduced to modern birth control methods by a PHE. The video is the toughest and most time-consuming task of the package and was executed by the whole team.

The visual of the video aligned with the color palette, typography and design style (refer to Design Consistency).







The script of the video was reviewed numerous time and approved by the client.



The voice actresses of the videos are Jay's friend, Minh Chau and Thanh Tuyen.

The English subtitle for the video actually lies Priority 2, but the team managed to pull it through as we think the additional version video may be able to reach more audiences.



2nd iteration
In summary, the video of the 2nd iteration is slightly different in purpose: the client wants less emphasis on the educational purpose and more on storytelling. They want a more 'marketing-liked' product that will attract workers to their training sessions.

Hence the video is now shorter (5 minutes), with more storytelling, additional scenes, additional characters, less text and new visuals for the human figures.

Moodboard for 2nd iteration (similar to the 1st iteration moodboard)

The 3D animation and model stay the same (to save time and working capacity)



Renewed storyboard




Renewed 2D graphics




CM printed flipchart
Refer to CM printed flipchart for details.

The printed flipchart was first confused by the team, but luckily in the first pitch the clients have pointed it out and clarified the matter (refer to Risk managment more more details).

The printed flipchart is a pdf used by PHE to share the information and new knowledge they just learn from each training session to peer factory workers. The flipchart is designed to be used as a "teaching" material with pages of images and pages of content.

This part of the package was mainly executed by Jay and Hoang and was monitored by the rest of the members.

1st iteration
Cover



Content page



Image page







2nd iteration
The layout of the pages strictly follows LIFE's example and have some small changes in the highlights.

The visual (cover and each method) is adjusted to the client's feedback: more traditional, straightforward, Vietnamese-liked.

Experimental visual for 2nd iteration





CM digital flipchart
The digital flipchart is an additional feature (Priority 2) raised by the client only in the first pitch. It is a digitalized, mobile friendly version of the original printed flipchart that can be shared to all factory workers. This the the first of its kind, the first time LIFE Center tries out this new format of the training materials.

Due to to the lack of time and resources and partly the amount of feedback and time taken to response to the feedback in buffer week, 4HER was unable to delivered this additional deliverable. Mr. Tan suggested the team to cut this part to reduce the workload for the team, which 4HER agreed, though Jay had been assigned to research on the layout of the digital flipchart and get references to confirm with the client, before the decision was made.



Important conversation in section 2

Team 4Her: Please kindly note that from the day the script is confirmed, we have only roughly 10 days to complete a 10 minute training video, 1 digital flipchart and 1 printed flipchart, which is quite a lot to handle already

Client responded: ''Cause of the tight deadline, we sugges that the team can only focus on the training video and printed version of the flipchart. Do consider digital one as an additional product. Hoping this will help to reduce the workloads.''

The team sent 3 reference for digital flipchart style for the client. The digital flipchart style aiming for simplicity.

Critque and feedback from client

 * The whole package was sent to the client on 15th August 2021 for feedback before the first milestone (pitch in class)
 * Add in logo Her plus project in video and flipchart
 * more feedback can access in CM printed flipchart and CM training video
 * Client meet-up on 18/08/2021 before the first milestone (pitch in class), provide the team feedback in Vietnamese
 * Change 2D art style on the video
 * Want the video to be more entertaining
 * Give team option to do 3min commercial/marketing video or continue the education video but make it more entertaining
 * The flipchart need more drawing, more vietnamese style and similar to the example flipchart
 * morefeedback can access in CM printed flipchart and CM training video



Major timestamps

 * Video script approved: 5th August 2021
 * Digital flipchart layout approved: 6th August
 * Agree to move the digital flipchart to 2nd priority: 6th August
 * Feedback from client for whole package: 18 August
 * Client want to change deliverable to education video (5-10 min) to commercial video (3 min)
 * Patrice want to talk to the client about the changing deliverable situation
 * Client want flipchart to be more 2D drawing
 * Client want video to be more fun and entertaining.
 * 2nd iteration proposal sent and meeting with client: 25th August 2021
 * Visual for video (2nd iteration) approved: 25th August 2021
 * Visual for flipchart (2nd iteration) approved: 25th August 2021
 * Test animation approved: 10th September 2021
 * Reach out to end-users and getting their feedback: 19 September 2021
 * The adjustments made according to client's and end-users' response: 14 September 2021

CM Marketing Video
After changing purpose from Training video into Marketing video ( More detail check up Client's Brief ), the video now having more scenes that focus on storytelling rather than educational information compare to the old version. Having more characters questioning each other which created daily-liked conversations that help audience especially female workers feel relatable and more interesting

Each methods will be introduced by PHE, within this scene, the PHE is standing aside, introduce the look of the CM and important notes which was illustrated by icon in order to reduce boring text and time length.



CM Flipchart
According to the brief, the new version of Flipchart is getting rid of 3D models and abstract style, it now having illustrated human figures with important object placed in the middle and minimal in decoration in order to draw audience attention and let them understand the message immediately



With text pages, there are just some small change for better reading base on Client's soft feedback